Fraus Technologies / Capabilities
Protect Your Brand.
Grow Its Value.
IP enforcement, digital investigations, creator representation and commercial strategy—connected by a clear understanding of what’s at stake.
Whether someone is exploiting your identity or you’re evaluating your next partnership, Fraus helps establish the facts, take action and protect your commercial interests. You work directly with Michael Cokely on the strategy and follow-through.
What brings you to Fraus?
Someone is exploiting my brand.
Fake endorsements, impersonation accounts, stolen videos or an operator hiding behind apps and websites. We investigate the conduct and pursue appropriate enforcement.
Explore brand protection →I need someone managing the commercial details.
Sponsorships, appearances, licensing and ongoing partnerships. We help evaluate the opportunity, negotiate the terms and manage the relationship.
Explore representation and strategy →Protect What Others Exploit.
Fraus helps creators and brands address unauthorized commercial use of their identities and content. We investigate impersonation, false endorsements, infringement and recurring abuse, preserve evidence and pursue platform enforcement with legal escalation coordinated through independent counsel when appropriate.
What we address
- Deceptive advertisements and manufactured endorsements.
- AI-generated or altered appearances and voices.
- Accounts and channels impersonating creators or brands.
- Stolen videos and other unauthorized content use.
- Repeat abuse that continues after earlier reports or removals.
Where we work
Our enforcement work spans YouTube, Facebook and Instagram (Meta), X and TikTok. Much of our deceptive AI advertisement enforcement focuses on Facebook and Instagram.
We identify violations, preserve supporting material, submit relevant platform reports and follow up on unresolved or recurring misuse.
Find the people and companies behind the problem.
An app listing, website or advertising account rarely tells the whole story. Fraus examines applications, domains, companies, campaigns and digital infrastructure to identify responsible parties and uncover relationships that matter.
Operator and entity research
Examine the companies, websites, app listings and infrastructure associated with an activity. Connect records where the evidence supports a relationship and identify the gaps that require further work.
Evidence and commercial context
Organize fragmented findings into a usable record for enforcement, counterparty evaluation or counsel. Distinguish verified facts from inferences and unresolved questions.
The purpose: give you a clearer understanding of who you are dealing with, what the available evidence shows and which next steps are supported.
Build the business around your brand.
Fraus represents creators and brands across sponsorships, appearances, licensing and strategic partnerships. We manage the commercial details and stay involved as the relationship develops, with your long-term brand value in view.
Opportunities we support
- Brand sponsorships and content partnerships.
- Appearances, events and audience activations.
- Licensing and authorized commercial use.
- Ongoing partnerships and representation relationships.
Continuity through execution
We help align partner expectations, coordinate commercial discussions and track agreed commitments within the engagement.
Representation gives the relationship ongoing attention as priorities change, new opportunities emerge and commitments come due.
Understand the value. Negotiate the details.
A proposal’s headline payment is only part of its economics. Fraus helps evaluate the opportunity, structure the partnership and negotiate commercial terms with attention to the commitments and restrictions attached to the deal.
Compensation and commitments
Evaluate fees, deliverables, filming or appearance expectations, scope and the time required to fulfill the relationship.
Rights and future opportunities
Examine the commercial implications of content usage, licensing, exclusivity and agreement duration. Coordinate with independent counsel for legal interpretation and contract review where needed.
The purpose: understand what you receive, what you commit to and how the arrangement affects the next opportunity.
When the matter requires counsel, we stay involved.
Fraus works with a partner law firm experienced in intellectual property litigation and complex commercial matters. When legal advice, formal discovery, injunctive relief or litigation becomes appropriate, we help organize the investigative record and coordinate with licensed counsel.
Fraus’s supporting role
Preserve evidence and technical context, coordinate testimonials and stakeholders, evaluate available information and remain involved in investigative, consulting and commercial strategy work.
Independent counsel’s legal role
Provide legal advice, evaluate claims and remedies, handle legal proceedings and direct formal discovery. The roles and scope are established for the matter.
See the work behind the capabilities.
Fraus’s investigative and consulting work supported two matters that concluded with settlements totaling $1.95 million. Our broader platform enforcement work includes hundreds of thousands of content infringements and thousands of impersonation accounts removed.
The Results page explains our contributions and the outcomes, including coordination with independent counsel.
Outcomes depend on the circumstances of each matter. Prior results do not guarantee a similar outcome.
Tell us what’s at stake.
Share the problem you need to address or the opportunity you are considering. We’ll review your inquiry, follow up with any questions and discuss scope, fees and next steps if there is a fit.
Fraus Technologies provides investigations, enforcement support, representation and business consulting. Fraus is not a law firm and does not provide legal advice. Legal services are provided by independent counsel.